Is Merch Informer Worth It? Full Review

Merch Informer Review

When Merch by Amazon (Full Guide) hit the big time, another independent online service was launched called Merch Informer. From the get-go, it provided helpful tools to maximize your profits from Amazon Merch.

The ability to find niches, keywords and to see which t-shirts designs are likely to sell well along with how competitive the niche is have been an integral part of the service since the start.

Merch Informer is not a free service so it is important to look at whether it can truly increase your profits on Amazon Merch. 

Let’s see if Merch Informer is worth it and if it provides value by helping increase your sales on Merch by Amazon:

Merch Informer Pricing

Before we dive into things, let’s look at how much Merch Informer costs.

Merch Informer now comes in two flavors – Newbie and Professional. The Newbie subscription is $9.99 a month, while the Professional subscription is $59.99 a month. Check the Merch Informer subscription pricing page for up-to-date pricing and any deals/offers.

Initially, you can see there is a big difference in Merch Informer pricing between the two tiers. So let’s look at what you get with the Newbie package and how you can use it to increase your MBA profits. We’ll then look into what extras you get with the pro package.

Merch Informer Coupon Code

Earnologist has a special 20% off Merch Informer coupon code to bring your prices down by 20%.

Simply enter EARNOLOGIST as your Merch Informer coupon code during checkout to get 20% off your entire order.

Can You Get Merch Informer For Free?

In addition to the pricing and Merch Informer discount above, it is actually possible to get Merch Informer for free.

With both the Newbie & Professional subscription, you can start with a 3 day free Merch Informer trial.

This means that you can try all functionality within Merch Informer for free with no risk, to assess whether it is worth it for you.

Merch Informer Newbie Subscription

The Newbie package contains the following functionality, which we’ll run through in our Merch Informer tutorial below:

  • Discover new niches and ideas for t-shirt designs
  • Check out the competition for various keywords and phrases
  • Find estimated monthly sales
  • Keyword suggestions to drive more traffic to your t-shirts
  • Brand search – to research how well-performing brands are doing it
  • Trademark alerts – if a keyword you have is trademarked, you will be alerted making sure you do not get rejections/strikes against your account. (Limited to 50 keywords/phrases)

Check Out Our Full Merch By Amazon Article Series

Continue Your Learning & Earning Journey

Now for the Merch Informer tutorial and a look into the major modules included in the Newbie subscription:

Product Search

Using keywords you can identify best sellers & estimated monthly sales. This enables you to take their concept and make a similar competing design. 

This module also allows you to check competition and advises you whether the niche is saturated or whether it is worth going for/profitable. 

Essentially you can target high-value, low competition ideas and maximize your profit. It makes sure that you don’t waste your time on ideas that will never sell.

The product search functionality saves so much wasted time that even by itself it makes Merch by Amazon worth it for anyone who is even semi-serious about Merch by Amazon.

merch informer product search
Merch Informer Product Search

Keyword Finder

The Keyword Finder module of Merch Informer is invaluable as it can generate hundreds of design ideas from a single word or phrase. This is an incredible creativity boost and means you will always have a surplus of ideas. Aside from the product search, this is the next most valuable module.

Merch Informer Keyword Finder
Merch Informer Keyword Finder.

Competition Adviser

The Competition Adviser can be accessed from either the Product Search or the Keyword Finder and allows you to determine the profitability of the idea(s) that you’ve uncovered.

This will save you hours of wasted time by avoiding uploading unprofitable designs to Merch by Amazon.

It also lets you know whether the phrase or keywords are trademark safe, preventing you from needing to check TESS manually. This is incredibly useful to prevent account deactivations due to copyright infringement.

Merch Informer Competition Adviser
Merch Informer Competition Adviser.

Listing Optimiser

Then you have the listing optimiser which will take a look at your listing and grade it based on how effective your keywords, title, etc. are. It also features synonym suggestions to maximize keyword saturation and increase traffic, and therefore sales.

Merchant/Brand Search

Merchant/Brand Search is similar to the product search but you are limiting the results to a high-performing brand. This way you can see a successful Amazon Mercher’s products, how they’ve structured keywords etc., and try to replicate their success.

Trademark Alerts (Limit to 50 for Newbie)

When you submit a design to Merch by Amazon it should not be trademarked. The problem is that a trademark can be registered after you upload.

In legal terms, you are protected by previous use (before it was registered) but unfortunately, Amazon doesn’t see it this way and will take your t-shirt down and potentially add a strike against your account which can eventually lead to suspension.

The trademark alert means that you are notified if a design you have listed breaches a trademark and can take it down before even Amazon can react, thus avoiding any takedowns.

Again, this functionality is a huge time saver, making the Newbie package with Merch Informer worth it several times over.

Newbie Subscription Conclusion

So as you can see for $9.99 the Newbie Subscription for Merch Informer is packed full of useful tools to get you up and running with Merch by Amazon. It keeps those ideas flowing and keeps you up to date with trends. And as mentioned, you can trial Merch Informer for free for 3 days, so you can check it out before committing to pay.

If you’re new to Amazon Merch, are returning after a hiatus, or are simply running out of ideas, the Newbie subscription pays for itself as you’ll reap the cash back after only a couple of sales.

Personally, when we began our Amazon Merch journey we found Merch Informer essential. Over the years when ideas were running dry, we returned and renewed our subscription, each time seeing a very visible increase in sales on the Amazon platform.

Merch Informer Professional Subscription

So with all of those features, why even bother with the Pro Subscription? Well, that’s exactly it – the Newbie subscription will offer everything that most people need. The Pro subscription is just that – for those that are shifting a huge quantity of sales on Merch.

So what extra do you get for your $59.99?

Increased Trademark Alerts

As your Amazon Merch account grows in terms of sales and designs listed it becomes crucial to protect your source of income and avoid account termination. The trademark alerts are increased from 50 words/phrases to 8,000 meaning you should be able to cover all products and rest easy.

Keyword and Product Tracking

See how keywords and products perform over time. Differing keyword metrics can mean that adding a specific keyword to a product that is falling in sales can revive it. This really gives a solid boost to sales and keeps as many designs up in the top ranks for as long as possible.


Single Upload Interface

With this interface, you can upload a design, title, description, etc. all at once to multiple other POD services. The tool allows you to instantly upload to:

  • Redbubble
  • Spreadshirt
  • Teespring
  • Printful

It’s clear that this is an incredible time-saver and will help wider your ranger by publishing to multiple platforms.

100 Free Vector Downloads a Month

For those that struggle with the more artistic side of t-shirt design – i.e. some imagery to go along with a text-based t-shirt, having access to these vectors increases the chances for your shirt to be noticed. Of course, there are other sources for vectors so this may not be useful for everyone but a nice perk nonetheless.


In our experience, Merch Informer is absolutely essential for those starting out with Amazon Merch or those running out of ideas. Its capability to track keywords, products, and brands in real-time is very useful and the keyword suggester is a goldmine of creativity.

Everything we personally needed early on was in the Newbie Subscription and $9.99 is a good price when you consider how much you get and the fact that you recoup the money with only a couple of sales a month.

The Pro Subscription is a bit of a harder pill to swallow but it is effective in protecting your Amazon Merch account from termination due to copyright claims. It also broadens your visibility across the market allowing you to instantly publish to multiple other POD services.

We’re still on the fence with the Pro subscription but at $59.99, it may be worth trying out for one month to see if it gives enough benefit for the price tag. Or alternatively, you could go the 3-day trial route and get access to the Pro benefits of Merch Informer for free, albeit temporarily.

Check out Merch Informer today and don’t forget to use the 20% off code: EARNOLOGIST at the checkout.

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